In this blog post, we will explore ten email marketing metrics you should know. We’ll cover the importance of each metric and provide a brief explanation for what it measures. You can use these to benchmark your email marketing performance or as a starting point for your next newsletter design.
Conversion rate is calculated by dividing the number of people who completed an action (such as clicking on a CTA) by the total number of emails sent. While this metric may not tell you how many people opened your email, it will give you insight into which links are most effective in getting users to follow through on calls-to-action.
A bounce is when a subscriber clicks on your email and then instantly bounces back to the sender. A bounce rate measures how many emails are considered bounces.
The growth rate is the percentage of new subscribers added to your list. It’s an important metric because it shows how quickly you add names and grow your email marketing efforts. In addition, this is one way for marketers to measure their success in attracting nouveau leads instead of recycled lists (i.e., those were people already subscribed at least once).
This metric measures the percentage of email subscribers that take a specific action. Engagement metrics include opens, clicks, and link clicks. Tracking these can help you determine what types of content your audience is most interested in receiving from you.
The ROI metric is your return on investment. It answers the question of whether email marketing is generating more revenue than it’s costing you to send emails, usually measured in terms of profit margin or cost per acquisition. The important thing about this metric is that it helps you determine how much money each subscriber brings into your business and whether email marketing is a worthwhile investment in your company.
A click-through rate is the percentage of opened emails divided by how many times your email was sent. It’s a great way to measure user engagement and track which types of content get your subscribers’ attention.
Conversion rate is the percentage of the total number of emails sent that resulted in a specific action. This can be anything from clicking on a link or submitting an email form to something more advanced like purchasing a product or making other purchases within your shopping cart.
The domain click rate is the percentage of people who clicked on a link in your email, divided by the total number received. This metric can help you measure how effective links are within your email marketing campaign and whether they’re worth including to drive traffic back to your site.
Cost per click is the average cost paid for each link in an email. This metric can help you determine whether your email campaigns are profitable, depending on how much you pay to send emails and how many subscribers clicked through.
Open rate is the percentage of people who opened an email based on a specific time frame. For example, if you send out 100 emails and 50 are considered open, your open rate would be half of that total list size (50/100 = 0.50). This metric can help you determine which types of content get subscribers’ attention and how much they engage with your email campaigns.
This informative article provides insights on the top email marketing metrics you should know.