You do not want to create an email campaign that is text-heavy. People do not have time or the attention span to read through oceans of text. Think simplicity and succinctness. You want to draw people’s attention to the call to action (CTA) so you need to structure the email accordingly. An inverted pyramid email design structure is the most effective way to do this, with a large, clear, attractive, CTA at the bottom of the pyramid.
If it is not relevant, it has to go. Email campaigns that only display relevant information have a 76% increase in leads generated from this source.
