How to Create a Lead Generation Strategy for SMBs

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Every startup, small business or medium sized business needs an effective lead generation strategy. You could have the best products and services in the world, but if you can’t target potential customers to guide into the top of your sales funnel, you’re not going to make the number of sales you desire. Here’s a quick guide on how to create a lead generation strategy for your SMB.

 

  • Create Opt-Ins for More InformationPeople may see your products or services on your site, show interest, but completely forget about them as soon as they leave the page. So, create plenty of opt-ins that will allow you to send them further information and target them with further advertising. Mailing lists, webinars, live demos – the list of options goes on.
  • Plan Your Ad CampaignYou need to decide where you’re going to invest in advertising. Do market research on your target audience and determine what type of ad campaigns are most effective in attracting their attention and converting sales or sign ups. Does PPC work well? Do they spend a lot of time on social media? Are they affected by influencers? This can help you to plan ads that will encourage leads.
  • Work on Your OffersOften, potential leads can show more interest when targeted with an offer. This could be a flash sale on your site or a discount code sent directly to their inbox after they’ve spent time looking at a product. If they return to your page after seeing the offer, chances are they’re highly interested and then you can work on pushing them from lead to customer.

 

Of course, there are countless other steps you can take. If you want the best results, consider working with marketing specialists who have extensive knowledge and experience in the field, and can guide your SMB in the right direction from the outset!

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