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The best way to appeal to customers is to keep your communication line open. That can help them retain an awareness of your brand, including the very many products, services, and promotions you offer.
This is hardly something to be taken for granted. It takes energy and investment on the behalf of a potential customer or client to care for what you have to say, and so using non-threatening and less-than-irritating means of curating that interest is essential.
A targeted email list serves as a fantastic resource for email marketing, because regularly-delivered content to an inbox, signed by your particular call to action (CTA) gives you authorial control over your marketing.
But as you’ll find, the best B2B email campaigns are rarely successful via spamming. Let’s discuss how to build the best-targeted email list for your marketing campaign:
A small, neat popup that provides a value-added proposition can be a great way to secure an input email. This might involve a free guide to the software you sell or license, or a PDF instruction manual regarding how to get the best from a popular fitness supplement.
This timed, friendly popup reminder (which displays after a few minutes is spent on your site) could also offer a 20% discount code sent to the email of anyone who signs up. If a visitor had been browsing your product list, this serves as the best opportunity for you to build a targeted email list in an automated fashion, and they receive an immediate discount and onboarding into your regular email campaigns.
When purchasing a product or booking a service, a pre-checked box for signing the account email up to regular updates given by your firm could be key. This would be totally optional and non-intrusive but will give your visitor a chance to become part of your email list.
This could also inspire further relevance as part of their particular purchase, such as aftercare updates and instructions regarding the use of a particular item – each with their own CTA applied within.
Services such as Seagrass Marketers are a data-driven B2b Email Database offering some of the best email marketing solutions in the business. With business profiling services and the know-how to optimize your email campaign plan, on top of the thorough B2C email lists