The best way to appeal to customers is to keep your communication line open. That can help them retain an awareness of your brand, including the very many products, services, and promotions you offer.
This is hardly something to be taken for granted. It takes energy and investment on the behalf of a potential customer or client to care for what you have to say, and so using non-threatening and less-than-irritating means of curating that interest is essential.
A targeted email list serves as a fantastic resource for email marketing, because regularly-delivered content to an inbox, signed by your particular call to action (CTA) gives you authorial control over your marketing.
But as you’ll find, the best B2B email campaigns are rarely successful via spamming. Let’s discuss how to build the best-targeted email list for your marketing campaign: