Email Marketing Service. The Art of Successful Email Campaigns will help you understand your markets better. Choose measures such as the number of click throughs, sign ups, or downloads, generated by your email campaign
The Art of Successful Email Campaigns
Well conducted email campaigns will help you understand your markets better. Email campaigns provide the capability to measure the differing strength of each response and gain detailed insights into the right pitches for the right customers.
Business Strategy and Financials in Simple Graphics
The true art of successful email campaigns begins in the design of the campaign strategy. Campaigns should be designed from the outset with the clear intention of measuring results. When you start from a need to measure results, your first question becomes: What would be the measure of success?
But First, What is the Aim of the Campaign?
To answer the question of the measure of success, we need to have already defined what the aim of the campaign is. Whether it is increasing brand awareness, generating more leads or improving the take up of an offer, being clear about the aim creates the focus for everything else.
How Can We Measure Success?
The precise aim of your campaign will help you answer the question, how can we measure the success of our campaign aim?
If accumulating leads is your campaign aim, you may choose measures such as the number of click throughs, sign ups, or downloads, generated by your email campaign. A call to action in your copy, like a click through link to your website, will generate the audience interaction you need to measure the result.
If improved brand or product awareness is your aim, results may be measured better through market surveys. Such a survey would collect information from members of your target audience before the campaign and after. Your results would be found in the survey answers demonstrating changes in awareness.
Choosing Your Target Audiences
The audience should be large enough for the probabilities of response to work in your favor, yet targeted enough so that your pitch can be made relevant to the reader. One of the best ways of ensuring this is to aim a campaign at as many different kinds of audience as you can, but finely segmenting the audience groups, even writing different copy for each distinct group.
Measuring the Response
With email campaigns you have differing measures of interest — the number who unsubscribed, those who opened your mail, and those who clicked through. Each measure tells you something about the success of your campaign. If you run a segmented campaign, with different copy for each segment, you will be able to compare those results between market segments, to judge how well your differentiated pitch worked with each audience.
Analyzing the Results
There are many factors that can influence audience behavior. Good copy writing is a high level skill which can vastly affect your results. The time of day, week, month, season, or other event based timing, can also make a difference. Email campaigns are a great way of getting to understand your audiences, and the results you measure, the science of it all, will help you better shape future initiatives and future offerings, the art of running a successful campaign, where art meets science.
We work with your intended aims and help you design your campaigns around measuring outcomes. We can deliver any combination of the above with fully reported results.
Contact our sales team for a free sample report: sales@seagrassmarketers.com.
In Depth Profiling
Is it useful for you to know your prospect intends to expand its middle class urban locations? Or that it centralizes its purchasing? Or that it has plans to extend specific services to its existing customers?
Can information like this help you to identify an opportunity to sell your own service?
Our team has professional experience of more than a decade in market reporting for corporates. We know how important easy to understand graphics are for fast high level decision making.
We deliver an analysis that goes to the heart of what drives corporate decisions, and we furnish the contextual data to illuminate your prospect’s inner workings.
To the right are just some of the subjects that our Company Profiling reports cover.
Contact our sales team for a free sample report: sales@seagrassmarketers.com.
Shape your offer to meet their needs
Our Company Profiling reports mean you only need one day of reading to have a strong foundation from which to shape what you’re selling to your prospect’s needs.
Cloud Platforms & Services
- Amazon AWS Users List
- Windows Azure Users List
- Amazon Elastic Load Balancing Users List
- Amazon EC2 Users List
Customer Relationship Management
- Salesforce.com CRM
- Microsoft Dynamics CRM
- SugarCRM
- Siebel Customer Relationship Management (CRM)
Enterprise Resource Planning (ERP)
- JD Edwards
- Microsoft Dynamics AX
- Lawson Software
- Amazon EC2 Users List
Financial Management
- Cognos Controller
- Kyriba
- FinancialForce
- Oracle Cash and Treasury Management
IT Management Software
- Nagios
- Intermedia
- Microsoft System Center Configuration Manager
- Microsoft System Center
Business Process Management
- WebMethods
- Nintex
- IBM Business Process Manager
- Oracle Business Process Management
Computer-aided Design & Engineering
- Autodesk AutoCAD
- Dassault Systems
- Dassault SolidWorks
- LabVIEW
Graphics & Photo Editing
- Adobe Photoshop
- Adobe Creative Suite
- Adobe Illustrator
- Microsoft Visio
Data Storage Hardware
- NetApp Storage Systems
- Dell EqualLogic Networked Storage
- EMC SAN (Storage Area Network)
- EMC Clariion
Virtualization Platforms
- VMware vSphere
- VMware vSphere Hypervisor
- VMware ESX
- Citrix XenApp
SoftwareEmail Communications Technologies
- Exchange Online
- Microsoft Exchange
- Microsoft Outlook
- TowerData
Enterprise Content Management
- EllisLab ExpressionEngine
- IBM FileNet
- Hyland Software OnBase
- Bitrix24
Data Integration
- Talend
- Oracle Data Integrator Enterprise Edition
- GoldenGate
- IBM InfoSphere Platform
Supply Chain Management (SCM)
- SAP Materials Management
- JDA
- Intermec
- SAP Supply Chain Management
Banking & Finance
- Misys
- PeopleSoft Financial Management
- Broadridge Advisor Solutions
- Calyx Software
Banking & Finance
- Misys
- PeopleSoft Financial Management
- Broadridge Advisor Solutions
- Calyx Software
Contact Center Management
- Aspect Software
- Avaya Call Management System
- Interactive Intelligence
Data Storage Management
- IBM Tivoli Storage Manager
- EMC VPLEX
- Symantec Storage Foundation
- NetApp Data ONTAP
Security Information and Event Management (SIEM)
- Splunk
- Trustwave
- Q1 Labs QRadar
- Trustwave SIEM
- IT Industry Email List
- Legal Services
- Telecom Email List
- Mining Industry Email List
- Health & Beauty
- Business Services
- Architectural Services
- Events and Conferences Services
- Oil and Gas Email List
- Aerospace/ Aviation Industry List
- Cloud Computing Industry List
- Furnishing Industry List
- Manufacturing Industry List
- Retail Industry List
- Wine Industry List
- International Importers & Exporters List
- Leisure Industry List
- Fitness Spa Clubs List
- Healthcare Email List
- Banking and Financial Services
- Consulting Services
- Education Services Email List
- Advertising and Marketing
- Life Science
- Automotive Email List
- Computer Software
- K-12 Schools
- Call Center/ BPO Email list
- Chemical Industry List
- Food & Beverage Industry List
- Luxury Goods Industry List
- Petrochemical Industry List
- Packaging Industry List
- Semiconductor Industry List
- Semiconductor Industry List
- Solar Industry List
- Pharmaceutical Email List
- Real Estate Email List
- Agriculture, Forestry and Fishing
- Printing & Publishing Email List
- Insurance Services
- Medical Device Manufacturers
- Biotechnology
- Hospitality Email List
- 3D Printing Industry List
- Concrete & Cement Industry List
- Construction Industry List
- Media & Publishing Industry List
- Sericulture Industry List
- Travel & Tourism Industry List
- Electronics Industry List
- Utility Industry List
- Poultry Farming Industry List
- Geospatial Industry List
- Biotechnology Email List & Mailing List
- Dentists Email List & Mailing List
- Hospitals Email List & Mailing List
- Nurses Email List & Mailing List
- Physicians Email List & Mailing List
- Pharmacist Email List & Mailing List
- Pharmaceutical Email List & Mailing List
- Medical Email List & Mailing List
- Urgent Care Centers Email List & Mailing List
- Medical Device Manufacturers Email List & Mailing List
- Surgeons Email List & Mailing List
- Accountants
- Architects
- Attorney
- Carpenters
- CEO
- CFO
- Chef
- CIO
- Civil Engineers
- CMO
- Software Engineers
- Stoc Brokers
- Teachers
- Corporate Executives
- Creative Directors
- CTO
- Dentist
- Doctors
- Electrical Engineers
- Electricians
- Engineers
- Event coordinators
- Fashion Designers
- Government officials
- Human Resource (HR)
- Insurance agents
- Librarians
- Management Consultants
- Nurse Email List
- Pharmacist
- Plumbers
- President
- Real Estate
- Recruiters
- Security Specialist
- Security Supervisors
- Truck Drivers
We don’t send mail We deliver ROI