A recent study by the Harvard Business Review revealed that companies are increasingly turning to social media and email marketing to engage with their customers. The study found that the top reasons for using social media are providing customer service, communicating new product information, and driving sales. This blog post will focus on how you can use your existing customer base network to create more leads for your business.
Offer Free Newsletters
To create more leads, you need to give your customers the power of information. When people feel informed about what is happening in your business, they are more likely to engage with you and become a lead for your company. One way to do this is through email marketing – but not just any old newsletter will suffice! You should offer valuable content that adds value without asking anything from them at all. Give out free newsletters so that every time someone signs up, they receive a gift of information that helps them make their lives easier or improve themselves some other way while also raising awareness on who you are as a brand. That’s how you turn an existing customer into a new lead!
Connect to Customers on Social Media
One of the most significant benefits social media offers is its ability to connect you with your existing customer base. You can use Twitter, Linked In, or Facebook as a way for customers to ask questions and get answers from real people in an instant. This provides them with more information about what you do while also strengthening their trust in who you are as a brand! In addition, every time someone tweets at one of your pages, it shows up on that person’s feed – which means they will see it again when they scroll past. That gives excellent value because not only does it remind them that you exist, but it makes sure other potential leads know too!
Collaborate With Customers and Influencers
Another way to create more leads is by collaborating with other customers and influencers. One massive benefit of this strategy is that it builds trust between your brand and the people you are reaching out to, giving them a reason to share what they love about who you are as a company. If someone loves something, they will almost always want others to know about it! You can do this by creating co-branded content or simply sharing another person’s story on social media using #hashtags, so everyone else knows about it too. Giving great value through awareness for both parties involved while also getting your name out there!
Ask Customers for References
When trying to create more leads, you should always take advantage of the resources you have available. One way is by asking customers for references which can help bring in several new potential leads! When someone refers to their friend or family member, they are essentially introducing your business as an option and giving that person a reason to trust who you are as a brand – providing value right from the start! In addition, this also gives them another opportunity to share what they love about being involved with your company, so everyone knows why it’s great!!
There are many different ways to connect with your existing customer base. Using email marketing, social media, and referrals can help you create more leads for your business by giving valuable content and getting the word out!